Dentastix Light
Industry
Pet Food
Client
Pedigree
Service
FOOH Production
Date
2025
Pedigree wanted a FOOH moment in Paris. The job: a floating Dentastix balloon and a dog reacting to it, dropped into a real street and made to feel like it belonged there. The interesting part is what sells the illusion. Scale, lighting, camera alignment. All adjusted quietly, over and over, until none of them give the trick away.
