Dentastix Light
Industry
Pet Food
Client
Pedigree
Service
FOOH Production
Date
2025
Pedigree wanted a FOOH moment in Paris. The job: a floating Dentastix balloon and a dog reacting to it, dropped into a real street and made to belong there. The interesting part is what sells the illusion. Scale, lighting, and camera alignment, lined up until none of them give the trick away.
